Creation & Distribution
Content Audit
Ad Lumin can carry out an assessment of current content to define what needs to be done to achieve organisational goals.
Copywriting Articles, Blogs, News & Updates
Ad Lumin copywrites and / or edits copy in your company voice on a variety of topics: timely updates on your company news can be of great interest to current and prospective customers; repurposed articles and industry updates make you the go-to site for relevant, interesting news; microblogs and mini updates reveal your expertise and know-how; and blogs position you as a thought leader in your field. Ad Lumin helps clients find their voice, select the best themes, and plan the right mix of content to raise awareness and build visibility amongst key clients and prospects.
Case Studies & Customer Stories
Using high ranking keywords to enhance organic SEO rankings, Ad Lumin works with you to plan and write impactful customer stories and case studies that tell the compelling story of the value you bring to your clients, which not only interest potential customers and increase the value of existing customers but serve as evidence-based proof of the impact you make for clients.
Company Page & Profile
Finding the right words to communicate your offering can sometimes be challenging as your pitch may have evolved over time. With a fresh pair of eyes and taking into account high value products & services or new offerings, Ad Lumin can write relevant descriptions, profiles and brand stories that resonate with your key audiences.
Keyword Analysis
Ad Lumin can produce competitor and industry evaluation to find high value low-cost keywords & synonyms to use in organic content, as well as hashtag analysis and guidance.
Authentic Engagement
Engaging with prospects and clients through thought leadership and connecting over time builds trust and awareness, establishes brand relevance and creates a tribe of brand ambassadors.
Video
Ad Lumin works with clients to produce corporate branded video to attract and engage potential customers for web, email, social and other digital channels. Viewers feel instantly familiar with team members and can gain an initial understanding of you, your company, products & services with a short 30 or 60 second video that may be the first time they see you, and can entice them to want to know more.