Social Ads for first-timers

Social ads for first timers

Unless you have a good plan to force people along the journey, paid social advertising can be a big waste of money. In this article I’ll outline my experience dealing with paid vs organic leads in a B2B environment, targeting and conversions vs reach. Organic vs paid In organic social media, we post content to our social media channels and …

Tokyo 1964 Olympics Logo Poster

Tokyo 1964 Olympics: A Design Moment

When I was invited me to the Tokyo 1964: Designing Tomorrow Olympics exhibition at Japan House, I didn’t know what to expect. I’m not an Olympics or Japan fanatic, & it seemed the only reason was proximity – Kensington is just around the corner & it was a good excuse to go to favourite Japanese, Sticks ‘n’ Sushi Kings Road. …

IoD Piano Dinner
IoD Piano Dinner
IoD Piano Dinner

IoD Piano Dinner 30 September

On Wednesday 30 September the Institute of Directors opened up its restaurant to host a 3-course dinner with a classical piano recital given by  Francois Xavier Villemin  – the first live dinner held under the auspices of the IOD’s new Music and Arts Special Interest Group (SIG’s): following the SIG’s opening webinar on July 21st with Katie Derham, Karena Johnson …

Ad Lumin Content Marketing - Branding to Make a Difference

Content Marketing – Branding to Make a Difference

How does your brand make a difference? Anyone spot the difference between these two wines? Ok.. one is Sainbsury’s Taste the Difference, and one is Tesco’s Finest range. You can purchase either of these bottles for £7. Both are 2019 vintage which you can safely assume won’t make much difference generally to any wine at this price. I brought one …

Ad Lumin Digital Marketing
Ad Lumin Digital Marketing Agency

Ad Lumin Digital Marketing Agency

Ad Lumin Digital Marketing Agency offers content marketing strategy and services using social media marketing and digital marketing planning and tools to stimulate interest in products or services. Content marketing and digital marketing can generate leads, engage your audience and optimise your visibility and profile so you can attract the right customers. Through a variety of correctly timed tactics such …

Ad Lumin Content Marketing How to engage supporters online
Ad Lumin Content Marketing

Webinar promotion and production: How to engage supporters online

Or: How I met my friend Sylvia Pearl! Engaging supporters online: webinar promotion and production in collaboration with my friend Sylvia Pearl with Penny Haslam of Make Yourself a Little Bit Famous. I met my now friend Sylvia Pearl when I ran a webinar back in April, when lockdown was new and we had no idea that 4 months later …

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7 tips for presenting online
7 Tips for Presenting Online

7 tips for presenting online

Originally Published on March 25, 2020 Our home lives have suddenly become our work lives, and everything is a bit more personal than it was 2 weeks ago. When presenting online, small changes can make a big difference. Here are 7 tips for presenting online I’ve collected when presenting online, I hope you find them useful. Here is the original …

Ad Lumin Content Marketing:Joyce Fraser of Black Heroes Foundation is nominated for an award in the national diversity awards for positive role model.

Joyce Fraser is nominated for an award!

Last Friday was one of the proudest days in my career when I received a call from my friend Joyce Fraser FRSA, FCIPD saying she received 180 votes for my nomination of her in the National Diversity Awards for Positive Role Model. She told me she had never known that people had cared about what she did! Black Heroes Foundation Joyce founded Black …

Ad Lumin Content Marketing: Crisis Marketing Webinar
iod marketing webinar pics
Ad Lumin Marketing Your Way Out of a Crisis Webinar

What is the best way to approach crisis marketing?

In May as part of my role as IoD Central London Marketing & PR Ambassador I hosted a webinar on what is the best way to approach crisis marketing, here is my review, hope you enjoy! 28 May 2020 ‘Think the attendees would have stayed on for another hour – well done!’ – Gina Miller View webinar recording On the …

Joyce Fraser
Joyce Fraser of Black Heroes Foundation

How I Met Joyce Fraser of Black Heroes Foundation

Here’s my story of how I met Joyce Fraser of Black Heroes Foundation, and Joyce’s story too. Vanessa: I met my friend Joyce Fraser at a Charity event run by Dawn Newton. I was on the internet that day and found Joyce’s profile, originally because Joyce is trustee of an organisation Board I sit on, and I stumbled across her …